Exhibit Hall / Reaching the General Assembly Audience

Exhibiting at General Assembly

The General Assembly (GA) has been held every year since 1962, and attendance has grown steadily during this time. Our meeting is attended by adult and youth delegates and non-delegates from congregations, both clergy and laity. For our first all-virtual GA in 2020 we had over 4,900 registrants. We anticipate more than 5,000 attendees participating in-person and virtually in 2021. The GA Program is complex and busy, with events starting about 8:15am each morning and concluding with social activities until 9:30pm.

By exhibiting at General Assembly (GA), our exhibitors will be contributing to the learning, enrichment, and networking opportunities that GA attendees have so looked forward to. This unique experience offers exhibitors a multi-dimensional opportunity to engage and strengthen awareness for your specific cause, product, or organization. From theological schools to specialty craft vendors, UUA staff groups to affiliate groups, the GA exhibit hall is a diverse marketplace of ideas and goods. The Exhibit Hall is always a popular focal point; it provides a gathering place, rest stop, marketplace, and food concessions for GA attendees. The GA Exhibit Hall is open to all GA registrants.

2022 General Assembly Exhibit Hall

A photo of the Meadville Lombard Theological School exhibit booth, from the GA Exhibit Hall in Spokane Washington, 2019. People are sitting and standing near tables covered in table cloths. On top of the tables we see five stacks of colorful brochures. On the backdrop of the booth, there is a colorful logo and drape can be seen beyond to the right.

After two years of fully virtual GA, we are excited to be together again for our 61st Annual General Assembly, a multi-platform experience hosted in Portland Oregon at the Oregon Convention Center . GA 2022 Exhibit Hall will take place in Exhibit Halls A, A1 + B, which are the same halls exhibited in at Portland GA in 2015.
Spread out across the Columbia and Willamette Rivers, Portland is known for its eco-friendliness, food trucks, colorful street art, and breathtaking mountain views. Additionally, Oregon is a tax-free state! Exhibitors selling goods directly from their booth will be happy to skip any tax collection from GA sales. Food sampling is permitted at the Oregon Convention Center, though restrictions do apply. Please contact gaexhibits@uua.org for more information. You can also learn about Portland's accommodations, dining, shopping, sport & outdoor activities, culture & entertainment, and history & heritage on the Travel Portland homepage.
We are thrilled to offer exhibiting opportunities for both in-person and virtual exhibitors. In the past two years of virtual GA, our exhibitors have expressed their appreciation for the self-serve management aspects, allowing exhibitors to list their organization website and logo, upload PDF handouts and photos, schedule live booth hours, and even personalized video messages directly to their virtual booth. All of these features (and more!) will be available again in 2022 on the GA App powered by Whova. Based on the schedule of GA programming, the Exhibit Hall hours will be selected to ensure that all GA attendees will have an opportunity to visit the exhibits. We will also offer opportunities for presenting on our Learning Stage, sponsorship packages that utilize GA App functions, and more!

Exhibiting On-Site at the Oregon Convention Center

On-Site Exhibit Booth Reservations are now open! You can book your booth space, ad packages, and more on the Exhibit Booth order page. Pricing, hours, and additional information are detailed below. You may also join us for an Exhibitor Town Hall in the coming weeks, where our team will step you through the booth reservation process and all available sponsorship packages. Please check this page often, at the Exhibitor Town Hall date will be announced soon.

Exhibit Hall Hours

All times listed are Pacific Daylight Time (GMT-8):

  • Wednesday, June 22…………..11:00 am – 3:30 pm
  • Thursday, June 23……………...11:00 am – 3:30 pm
  • Friday, June 24………………….11:00 am – 3:30 pm
     Exhibitor Night………………….5:30 pm – 8:00 pm
  • Saturday, June 25 ………………11:00 am – 3:30 pm
  • Sunday, June 26…………………11:00 am – 1:00 pm

For the very first time, we’re excited to announce evening hours on Friday night, also known as Exhibitor Night! Dining service will be offered, and many attendees are likely to stay on-site before the evening entertainment begins at 8:30 pm.

Exhibiting schools and organizations can use this time to schedule office hours, both in the virtual realm and in person. With Exhibitor Night starting right after Synergy Bridging service, this could be a great time to initiate attendees in conversation or activities such as scavenger hunts or spin-the-wheel giveaways. Product sales or discount codes are other great initiatives to drive interested attendees to your booth during Exhibitor Night. If you need any ideas or resources for in-booth activations (such as props or app-integrated giveaways) feel free to reach out to gaexhibits@uua.org.

Exhibit Hall Pricing

  • Early Exhibit Booth pricing is $7.50 per square foot until February 28, 2022.
  • Starting on March 1, 2022 exhibit booth pricing will increase to $8.50 per square foot (an additional $100 per 10’x10’).

Early Exhibit Booth Pricing
Nov. 15 - Feb. 28

An overhead view of the UUA exhibit booths at a past GA exhibit hall.
  • 10' x 10' ..... $750
  • 10' x 20' ..... $1,500
  • 10' x 30' ..... $2,250
  • 10' x 40' ..... $3,000
  • 20' x 20' ..... $3,000
  • 20' x 30' ..... $4,500
  • 20' x 40' ..... $6,000

Regular Exhibit Booth Pricing:
March 1 - April 15

  • 10' x 10' ..... $850
  • 10' x 20' ..... $1,700
  • 10' x 30' ..... $2,550
  • 10' x 40' ..... $3,400
  • 20' x 20' ..... $3,400
  • 20' x 30' ..... $5,100
  • 20' x 40' ..... $6,800

Included in your In-Person Booth:

  • 8’ tall back wall draperies
  • 3’ sidewall draperies
  • (1) wastebasket*
  • (1) 6ft table
  • (2) Chairs
  • (1) 7” x 44” exhibitor sign per booth
    (regardless of booth size).

Interested in booth ad-ons, such as jumbo games, interactive props, or general booth furnishings? Contact gaexhibits@uua.org for more information. Additional ordering details for our Heritage decorator services will be made available in January 2022.

Exhibiting in the Virtual Exhibit Hall

*NEW* With the reservation of an on-site booth, all exhibitors will receive a complimentary virtual exhibit booth!

Be a Virtual Exhibitor in the NEW! GA App by Whova

With the Virtual Exhibitor Booths, exhibitors can easily display who they are and what they do, provide demonstrations and other presentations through video and live streams, and speak one-on-one with interested attendees. With the right planning and Whova’s new resources, exhibitors' return on investment will rival an in-person event. Exhibit Booth will appear in the event app as well as in the GA Participation Portal.

· Included in your virtual booth:

o Organization booth name and link to company website
o Organization booth description (unlimited characters)
o Organization logo or image
o Listing on GA Exhibitor Webpage
o Exhibitor listing in the online GA Program book
o Ability to schedule virtual office hours, aka “product demos”
o Unlimited use of promotions, giveaways, and raffle features
o Access to Whova Exhibitor Guide and other free webinars and tutorials.

Virtual Exhibit Booth: $500

NEW! Order your virtual booth in the streamlined Sponsor, Advertising, and Exhibiting Order form.
Reserve your Virtual Exhibit Booth.

Advertising and Sponsorship Opportunities

The letters GA in dark pink with a white pattern.

By becoming a GA sponsor you are provided with the opportunity to connect with GA attendees via the GA Program Book, the GA App, in the General Sessions, and by direct email. This is a great way to promote interest in your group, organization, mission, or product.
Learn More about Advertising at GA.

Additional Information for GA Exhibitors

Booth Setup and Breakdown

There will be set up time available to exhibitors on Tuesday, June 20 and on the morning of Wednesday, June 21. Exact timing is currently TBD. We do ask that all booths remain fully open (and staffed) throughout the entire event. All booths must be disassembled by 10:00am on Monday, June 27*.
*This time is subject to change.


Security will be present at the entrance of the Exhibit Hall once GA opens. Visitors entering the GA Exhibit Hall must always display EITHER a valid GA registration name badge OR an Exhibit Hall Security Pass.
Security Passes will be included with each booth; additional passes will be available on-site at $20 each. Security Passes will be required for admittance to the Hall during set-up and break-down times (one hour before opening and one hour after closing each day). GA registration name badges will not grant access to the Exhibit Hall during set-up and break-down times. All Exhibit Hall Security Passes must be for specific individuals. Security Passes are not generic and are not transferable.

Due to safety concerns, no one under the age of 13 will be allowed in the Exhibit Hall during set up and break down times: Tuesday 6/20 (9am -5pm), Wednesday 6/21 (9am- 11am), Sunday 6/26 (1pm -6:30pm).

Health & Safety Requirements

In agreement with the Oregon Convention Center Guidance, all in-person GA exhibitors and participants are required to provide proof of Covid-19 Vaccination. In addition, a mask-mandate will be in effect. Anyone who registers for in-person participation and for whatever reason is unable to meet these requirements will be converted to virtual participant and refunded the difference in cost or given the opportunity to donate the difference toward financial support of other attendees.


The UUA is committed to environmental sustainability, and we require commitments from our exhibitors as well. Some samples of sustainability practice include reducing the number of handouts and giveaways involving plastic or non-recyclable wrapping, bring reusable water bottles and coffee cups, and utilizing recycling stations. The Oregon Convention Center is an industry leader in sustainability. Their exhibit hall service contractors will provide package services for the responsible cleanup and disposal of any booth materials during move-out.

Exhibitor Terms and Conditions

When reserving booth space, you will be prompted to sign exhibitor terms and conditions. Please note that terms and conditions vary depending on your status as either a fully virtual exhibitor, or a multi-platform (in-person and virtual) exhibitor, as additional terms will apply for in-person exhibiting.

Housing Reservations

The UUA has reserved a block of rooms at specific Portland hotels near to the Oregon Convention Center, and dormitories at Portland State University. We kindly ask that you book within the UUA contracted hotel blocks at one of the confirmed properties. GA Housing information will be available in January 2022.

A woman browses in the General Assembly Exhibit Hall.

Shopping at inSpirit: The UU Book and Gift Shop, is a highlight for many General Assembly attendees.

A young woman stacks a giant "jenga" block on the top of a tower, equal her in height; other attendees look on.

In 2019 the staff groups of the UUA featured a giant block-stacking game and a prize wheel in their exhibit space.

Three members of the College of Social Justice booth staff stand together in their exhibit booth. Yellow drapes are hung behind the booth sign. Two of the booth staff are wearing matching College of Social Justice tshirts. Various pamphlets sit on a table near the photo taker.

Theological schools use General Assembly to connect with alumni and recruit future students.

Four attendees browse a display of jewelry in the exhibit hall

Browsing among UU vendors is a highlight for many General Assembly attendees.

Two attendees stop and chat with two exhibitors, who are sitting behind a table

General Assembly offers a unique opportunity to network with thousands of UUs and dozens of Unitarian Universalist organizations.