Celebrating its 62nd year in 2023, General Assembly (GA) is the annual gathering of Unitarian Universalists. Over a 5-day immersive experience, attendees will participate in inspirational worship services and informative workshops, engage with friends, colleagues, and sponsoring organizations. GA is an unforgettable experience for the 2,000+ attendees from 1,000+ UU congregations. We are pleased to provide premium sponsorship packages, in-person and virtual exhibit booths, and other advertising opportunities which will provide top-notch exposure to your organization.

2023 Exhibitor and Sponsorship Information

Join us June 21 - 25, 2023 online or in-person in Pittsburgh, Pennsylvania. General Assembly 2023 will be a multiplatform event, with registration options for in-person and/or virtual participation. Once again we'll offer in-person exhibitor and sponsorship opportunities, as well as virtual packages and exhibit booths in the GA App powered by Whova.

DEADLINES: Payment is due when reservations are submitted and will be processed immediately. Accepted forms of payment are Visa, MasterCard, and UUA Budget Code. Orders may be canceled with a $100 cancellation fee up until April 15. Cancellations between April 16 and May 15 will receive a 50% refund. No refunds will be issued after May 16.

• Tuesday, February 28 - Early Deadline to reserve an in-person exhibit booth. Rates will increase $7.50 per square foot to $8.50 per square foot on Wednesday, March 1.
• Friday, April 1 - Final Deadline for sponsorship reservations, Final Deadline for Exhibitor Reservations, Final Deadline for Program book ad reservations
• Monday, May 1 - PDF Program Ad files due. Final deadline to submit content for May Email advertisement
• Friday, May 13 - Final Deadline for Push notification reservations and June Email advertisement Reservations
• Wednesday, May 25 - Final deadline to submit content for Push notifications
• Thursday, June 1 - Final deadline to submit content for June Email advertisement.

Sponsorship Packages

Branded Lounge Sponsor $7,500

A Lounge sponsorship is the perfect opportunity to leave a lasting impression on GA attendees. The sponsored lounge is a fully customizable gathering place that attendees will return to every day. You can even use this space to schedule interest meetings or host activations. Utilize the included booth Wi-fi to feature multi-platform games and engage with your virtual audience. The possibilities are endless!

This sponsorship package includes all elements listed in the Platinum Sponsorship package below plus:

• Exclusive naming rights of the 20’x40’ lounge space, located in a high-traffic area of the exhibit hall.
• (1) 22"x28" Booth Sign: Full color-printed (single-sided), with easel
• 20’x40’ Lounge carpet in color of your choice (Blue, Green, Red, Graphite, Black).
• Stylish and colorful seating options to create a fun and inviting space. The 2023 Lounge Sponsor will receive dedicated support from the GA decorator and exhibit hall manager to design a lounge space that best matches your brands’ vision and aesthetic.
• A dedicated wireless internet network with customizable password. Supports up to 20 active devices for the week of GA.
• Up to (4) standard (20 Amp) power supplies for charging devices.
• Ample charging cords for Android and iPhone devices
• A 10’x10’ standard booth located in close proximity to the lounge space or situated within the space – Your choice!

Platinum Pop-Up Sponsor $5,500

Maximize your participation and presence by sponsoring a pop-up event with snacks provided by the David Lawrence Convention Center's caterer, Levy Catering. General Assembly staff will work with you to customize the experience that best matches your organizations’ vision and aesthetic.

This sponsorship package includes all elements listed in the Platinum Sponsorship package below.

Platinum Sponsor $3,500 In-Person / $3,000 Virtual

• Your organization's logo will rotate as a banner ad in the GA App by Whova
• Your organization will be recognized as a Platinum Sponsor prominently on signage in the Convention Center.
• Your organization will be listed as a Platinum Sponsor in the Sponsorship Section of the GA App by Whova
• Your organization will be recognized as a Platinum Sponsor in the Digital Program Book
• 10' X 10' In-Person Exhibit Booth 
  (In-Person Sponsors Only)
  Larger booths can be reserved for an additional fee
• Virtual Exhibit Booth in the GA App
• Full Page Digital Program Ad
• 2 Push Notifications in the GA App
• 2 Direct Email Advertisement Opportunities (May and June)
• Opportunity to promote your organization prior the start of a multi-platform workshop in Pittsburgh through a pre-recorded video (2-3 minutes).

Gold Sponsor $2,750 In-Person / $2,250 Virtual

• Your organization will be listed as a Gold Sponsor in the Sponsorship Section of the GA App by Whova
• Your organization will be recognized as a Gold Sponsor in the Digital Program Book
• 10' X 10' In-Person Exhibit Booth 
  (In-Person Sponsors Only)
  Larger booths can be reserved for an additional fee
• Virtual Exhibit Booth in the GA App
• Full Page Digital Program Ad
• 1 Push Notification in the GA App
• 1 Direct Email Advertisement Opportunity (June Only)
• Opportunity to promote your organization prior the start of a webinar workshop through a pre-recorded video (2-3 minutes).

Silver Sponsor $1,300 In-Person / $1,000 Virtual

• Your organization will be listed as a Silver Sponsor in the Sponsorship Section of the GA App by Whova
• Your organization will be recognized as a Silver Sponsor in the Digital Program Book
• 10' X 10' In-Person Exhibit Booth 
  (In-Person Sponsors Only)
  Larger booths can be reserved for an additional fee
• Virtual Exhibit Booth in the GA App
• Half Page Digital Program Ad

Sponsorship in the GA App by Whova

Included in the platinum sponsor package

Platinum Sponsors will receive increased visibility in the GA App powered by Whova with a custom sponsor banner that will display throughout the app. All sponsors will be showcased in the app's sponsor profile page on both web and mobile. Your organization's customized profile, photos and branding video allow you to keep up a strong presence whenever attendees open the app.

GA App by Whova Sponsorship Guide

A La Carte Pricing

In-Person Exhibit Booth

Our in-person exhibitors contribute to the learning, enrichment, and networking opportunities that GA attendees look forward to each year. The Exhibit Hall is always a popular focal point; it provides a gathering place, rest stop, marketplace of ideas as well as merchandise, and food concessions for GA attendees. A Virtual Booth is included in the price of an In-Person booth.

Standard Booth: Any on-site booth space of 300 square feet or less, including: 10'x10' , 10'x20', or 10'x30'. Includes: 8’ tall backwall draperies, (1) skirted 6’ table, (2) chairs, (1) 7” x 44” exhibitor sign.
$7.50 per square foot Dec. 1 – February 28, 2023.
$8.50 per square foot March. 1 – April 1, 2023

Island Booth: Any on-site booth space larger than 400 square feet, including: 20'x20', 20'x30', 20'x40', etc. Includes: Full booth carpet in color of your choice and (1) 22"x28" color-printed (single-sided) booth sign with easel.
Rate: $7 per square foot Dec. 1 – February 28, 2023.

Tables, chairs, and other booth furnishings can be ordered through our new exhibit hall decorator Stetson Convention Services (PDF).

Virtual Exhibit Booth

$550 for a Virtual Booth only. A Virtual Booth is included in the price of an In-Person booth.

With the Virtual Exhibitor Booths on the Whova web + mobile app, exhibitors can easily display who they are and what they do, provide demonstrations and other presentations through video and livestreams, and speak one-on-one with interested attendees. With the right planning and Whova’s new resources, exhibitors return on investment will rival the in-person experience. A virtual exhibit booth access link will be emailed to the main contact to allow for virtual booth setup.

This year, the main virtual exhibit booth contact will be permitted to add up to two virtual booth staff members. The main booth contacts and booth staff members will be prompted to create a Whova log-in, which provides full access to the GA app. Additional booth staff (beyond the included two) will be required to be virtually registered for GA. Virtual GA registration will open in March 2023.

GA App by Whova Exhibitor Guide

Exclusive Housing Webpage Advertiser

$500

Be the sole advertiser on the GA Housing webpage where all in-person attendees go to make their housing reservations. Your logo (120px x 90px), an accompanying message of 50 characters or less, plus webpage link will be featured for the peak reservation months of March – May.

Push Notification(s) In the GA App by Whova

$500
A Push Notification is a powerful, real-time marketing tool. Your sponsored message will be pushed at a scheduled time to attendees' devices, or sent as an email if they have not yet installed the app. The Push Notification will have a Subject and a Body similar to an email. The subject of the push notification is the message users will read when they first receive the push notification alert on their device. When the app user presses/clicks on that push notification, it will open to a longer message that will appear in the app. This message can be up to 100 words, and can include external web links. You can also upload an image that will appear with your message. View a PDF that illustrates this.

Content is due Wednesday, May 25, 2023

Digital Program Book Ad

The digital program book (PDF) will be distributed to all GA registrants and posted on uua.org/ga by mid May. Ads must be submitted as a press quality PDF. Advertisements, including borders, must fit within the dimensions below.

• Full page ad - 7" width X 10" height $500
• Half page ad - 7" width X 4.875" height $350
• Quarter page ad - 3.375" width X 4.875" height  $250

A press quality PDF of the Program Book Ad is due Monday, May 1, 2023

Direct Email Advertisement

$500

General Assembly emails GA Registrants with important announcements and event updates. We will include your sponsored message (up to 100 words, one image 240x240 pixels, web links) in an email we send to all registrants. Contact meetingplanner@uua.org to inquire about including your sponsored message in other emails we send pre-GA and post-GA.

Content is due on the first of the month that the email will be sent.