Sponsorship & Advertising

Celebrating its 64th year in 2025, the General Assembly (GA) is the premier annual gathering of Unitarian Universalists. Over the course of this five-day immersive event, attendees engage in inspirational worship services, participate in informative workshops, and connect with friends, colleagues, and sponsoring organizations. GA attracts more than 3,000 participants from over 1,000 UU congregations, making it an unforgettable experience. We are excited to offer premium sponsorship packages, in-person and virtual exhibit booths, and a variety of advertising opportunities that will provide your organization with unparalleled visibility.
2025 Exhibitor and Sponsorship Information
Join Us June 18–22, 2025, Online or In-Person in Baltimore, Maryland
General Assembly (GA) 2025 will be a dynamic multiplatform event, offering registration options for both in-person and virtual participation. Whether you attend in Baltimore or online, GA promises to be an unforgettable experience.
2025 Sponsor and Exhibitor Prospectus (PDF)
Engage a Larger Audience with Premium Sponsorship
If you’re ready to engage at the deepest level, we encourage you to consider becoming a sponsor of the 64th General Assembly. We offer premium sponsorship packages in addition to our exhibition booths, providing exceptional exposure for your organization to all attendees. With high visibility in our live event spaces, online activations, and exclusive advertising opportunities, you’ll connect with over one thousand member congregations and
leaders from both the nonprofit and faith sectors.
All sponsorship levels include a 10' x 10' standard exhibit booth for your organization, along with a virtual booth. Larger or island booths are available for an additional fee.
In recent years, we’ve become adept at navigating virtual meetings and events, but we sometimes overlook the primary purpose of these tools: to keep us connected. General Assembly offers all exhibitors the chance to engage or re-engage with others who share their brand’s commitments.
By becoming a sponsor, your presence becomes part of a larger platform, featuring advertising on social media, spotlighted videos, and calls to action that encourage quicker connections. Your sponsorship can lead to potential clients or help you find co-facilitators for your important work. Consider securing your spot today to maximize your impact at GA 2025.
Important Dates and Deadlines
- Payment Terms: Payment is due upon reservation submission and will be processed immediately. Accepted forms of payment are Visa, MasterCard, and UUA Budget Code.
- Cancellation Policy: Cancellations before April 15 incur a $100 fee. Cancellations between April 16 and May 15 receive a 50% refund. No refunds after May 16.
- January 15 – Final day to reserve an in-person exhibit booth at the $7.50 per square foot rate.
- March 15 – Final day to reserve an in-person exhibit booth at $8.50 per square foot.
- April 15 – Final deadline for sponsorship and program book ad reservations. Last day to reserve an in-person exhibit booth.
- April 30 – PDF Program Ad files due.
- May 15 – Final deadline for Push Notification and June Email advertisement reservations.
- May 26 – Final deadline to submit content for Push Notifications.
- June 18 - Move in Day for all Sponsors and Exhibitors in Baltimore
Elevated Sponsorship Opportunities: Maximize Your ROI
Diamond Branded Lounge Sponsor
$8,500 (up to 3 available)
Create a dynamic, branded experience that draws attendees into your space and fosters lasting engagement. Hosting a lounge at General Assembly is a unique opportunity to offer visitors a relaxing, interactive environment while showcasing your organization. Whether through games, book signings, networking opportunities, or live Meet & Greets with featured speakers, the possibilities are endless! GACS staff will work with you to help plan a truly engaging space that aligns with your brand’s vision.
In addition to all the benefits of Gold Sponsorship for additional visibility and engagement, including social media highlights, digital ads, and pre-roll slide features before General Sessions, here’s what is included in Your Lounge Sponsorship:
- Exclusive Naming Rights: Your organization will have exclusive naming rights to a 20' x 40' lounge space, strategically located in a high-traffic area of the Exhibit Hall.
- Custom Signage: Up to two 22" x 28" colored printed signs (on easels) to prominently display your brand on either side of your lounge.
- Carpet Options: Carpet for the entire lounge area, with color choices for 2025 including purple, grey, black, blue jay, and pepper. Samples are available to help you plan your design.
- Stylish Seating: The 2025 Lounge Sponsor will receive dedicated design support from the GA decorator and the GACS exhibit hall manager to create a stylish, comfortable lounge that reflects your brand’s aesthetic.
- Wi-Fi Network: A dedicated wireless internet connection with a customizable password, supporting up to 20 active devices during the event.
- Power Supplies: Up to 4 standard 20-amp power supplies to charge devices and power your lounge.
- Device Charging Stations: Ample charging cords for both Android and iPhone devices, ensuring your visitors can stay connected while enjoying your space.
- Exhibit Booth: One 10' x 10' standard booth in close proximity to your lounge, or within the lounge space itself. Larger booth sizes are available upon request.
- In-Person Livestream Interview: A live-streamed interview conducted in your lounge for social media coverage during GA.
Platinum Level Sponsorship Benefits
$6,000 (Up to 6 available)
Our Platinum Sponsorships offer unparalleled engagement, both in-person and online, ensuring your brand receives maximum visibility across all event channels. As a Platinum Sponsor, your brand will receive all the benefits offered in the Gold Sponsorship level, including additional advertising and engagement opportunities.
All Platinum Level Sponsors receive the following benefits:
- Name recognition in the General Assembly program book and the GA app.
- Daily call-outs over the Exhibit Hall speakers to draw traffic to your booth, both in-person and virtual.
- A featured activity in the Exhibit Hall Scavenger Hunt, such as a selfie wall, interactive game, or hands-on craft opportunity.
- All the benefits offered in the Gold Sponsorship level, including additional advertising and engagement opportunities.
Platinum Sponsorship with Video
This premium option includes a three-minute video that will play before a featured General Assembly speaker, reaching both in-person and virtual attendees. As the Event Sponsor, your company will be prominently listed in the GA digital program book, the GA app, and all event promotions associated with the featured event further amplifying your presence.
Highlighted Partner Platinum Sponsorship
Gain exclusive visibility with advertising and signage in key areas of the Convention Center, such as the Registration Table, Accessibility Services, or Sustainability Zones outside the Exhibit Hall. This high-traffic placement ensures your brand reaches all attendees from the moment they arrive.
Additional Sponsorship Opportunities
Gold Sponsor
$4,500
This sponsorship level includes full page ads, social media posts, and prominent exhibit hall space, to encourage attendees to engage with your brand multiple times throughout the event.
Here is what is included in a Gold Sponsorship:
- Your organization’s logo will rotate as a banner ad in the GA App by Whova.
- Your organization will be recognized as a Gold Sponsor prominently on signage in the Convention Center, including a sign on the entrance to the Exhibit Hall.
- Your organization will be listed as a Gold Sponsor in the Sponsorship Section of the GA App by Whova
- Your organization will be recognized as a Gold Sponsor in the weekly GA emails, on the GA web page on the UUA site, and in the Digital Program Book.
- 10' X 10' In-Person Exhibit Booth
Larger booths can be reserved for an additional fee - Virtual Exhibit Booth in the GA App
- Full Page Digital Program Book Ad.
- 1 Push Notifications in the GA App
- One Direct Email Advertisement Opportunity.
- Two Social Media Highlights (Facebook, Instagram, and Threads post to UUA GACS accounts, including up to three photos and 150 words of custom text showcasing your organization) - one leading up to and one during GA.
- Pre-Roll Slide featured before all General Session events, accessible to all registrants and public attendees. Slides will be played alphabetically in order of sponsorship level.
Silver Sponsor
$3,500
Silver Sponsorship benefits include:
- Your organization will be listed as a Silver Sponsor in the Sponsorship Section of the GA App by Whova and in the Digital Program Book.
- 10' X 10' In-Person Exhibit Booth
Larger booths can be reserved for an additional fee - Virtual Exhibit Booth in the GA App
- Full Page Digital Program Ad
- One Push Notification in the GA App.
- Booth included as a stop in the Exhibit Hall Scavenger Hunt.
- 1 Direct Email Advertisement Opportunity
- Social Media Highlight
(1) Facebook and Instagram post to UUA GACS accounts, including up to 3 photos and 150 words of custom text showcasing your organization. - Pre-Roll Slide featured before all General Session events, accessible to all registrants and public attendees. Slides will be played alphabetically in order of sponsorship level.
Bronze Sponsor
$2,000
Bronze Sponsorship benefits include:
- Your organization will be listed as a Silver Sponsor in the Sponsorship Section of the GA App by Whova
- Your organization will be recognized as a Silver Sponsor in the Digital Program Book
- 10' X 10' In-Person Exhibit Booth
Larger booths can be reserved for an additional fee - Virtual Exhibit Booth in the GA App
- Half Page Digital Program Ad
- Social Media Highlight
(1) Facebook and Instagram post to UUA GACS accounts, including up to 3 photos and 150 words of custom text showcasing your organization. - Pre-Roll Slide featured before all General Session events, accessible to all registrants and public attendees. Slides will be played alphabetically in order of sponsorship level.
A La Carte Pricing
Exhibit Booth
We are pleased to offer multiple options for or exhibitors to select the best on-site or virtual booth for their business, group, organization. With the reservation of an on-site booth, all exhibitors will receive a complimentary virtual exhibit booth on our GA App, Whova. Exhibitor presence in both platforms encourages equity of experience for all attendees.
Standard Booth
Any on-site booth space of 300 square feet or less, including: 10'x10' , 10'x20', or 10'x30'. Includes: 8’ tall backwall draperies, 3' siderail drapes, (1) skirted 6’ table, (2) chairs, (1) 7” x 44” exhibitor sign.
Pricing:
- December 2 through January 15 - $7.50 per square foot. ($750 for a 10'X10', $1,500 for a 10'X20', $2,250 for a 10'X30')
- January 16 through March 15 - $8.50 per square foot. ($850 for a 10'X10', $1,700 for a 10'X20', $2,550 for a 10'X30')
- March 16 through April 15 - $9.50 per square foot. ($950 for a 10'X10', $1,900 for a 10'X20', $2,850 for a 10'X30')
Island Booth
Any on-site booth space larger than 400 square feet, including: 20'x20', 20'x30', or 20'x40'. Includes: Full booth carpet in color of your choice and (1) 22"x28" color-printed (single-sided) booth sign with easel.
Pricing:
- December 2 through January 15 - $7.50 per square foot. ($3,000 for a 20'X20', $4,500 for a 20'X30', $6,000 for a 20'X40')
- January 16 through March 15 - $8.50 per square foot. ($3,400 for a 20'X20', $5,100 for a 20'X30', $6,800 for a 20'X40')
- March 16 through April 15 - $9.50 per square foot. ($3,800 for a 20'X20', $5,700 for a 20'X30', $7,600 for a 20'X40'
Virtual Exhibit Booth
$550 for a Virtual Booth only. A Virtual Booth is included in the price of an In-Person booth.
With the Virtual Exhibitor Booths on the Whova web + mobile app, exhibitors can easily display who they are and what they do, provide demonstrations and other presentations through video and livestreams, and speak one-on-one with interested attendees. With the right planning and Whova’s new resources, exhibitors return on investment will rival the in-person experience. A virtual exhibit booth access link will be emailed to the main contact to allow for virtual booth setup.
Virtual Exhibit Booths are fully customizable spaces in the GA App powered by Whova. You can feature video links, raffles, and virtual meet-ups. Collect attendee contacts effortlessly, track booth visits, and receive a customized lead report. Let's make your booth an unmissable destination!
The main virtual exhibit booth contact will be permitted to add up to two virtual booth staff members. The main booth contacts and booth staff members will be prompted to create a Whova log-in, which provides full access to the GA app. Additional booth staff (beyond the included two) will be required to be registered for GA.
GA App by Whova Exhibitor Guide
Push Notification(s) In the GA App by Whova
$500
Discover the magic of Push Notifications - a fantastic real-time marketing tool at your disposal! Imagine sending your sponsored message to event attendees effortlessly. You can schedule it to be delivered right to their devices. The Push Notification consists of a Subject and a Body, much like an email. The Subject is that initial teaser your users see when the notification pops up on their device – it's the hook! When they click on it, they'll dive into a more detailed message within the app, spanning up to 100 words and even accommodating external web links. Don't forget, you can add an image to make your message truly stand out. So, let's start crafting engaging and impactful notifications together!
Content is due Monday, May 26
Digital Program Book Ad
The digital program book (PDF) will be distributed to all GA registrants and posted on uua.org/ga by mid May. Ads must be submitted as a press quality PDF. Advertisements, including borders, must fit within the dimensions below.
- Full page ad - 7" width X 10" height $500
- Half page ad - 7" width X 4.875" height $350
- Quarter page ad - 3.375" width X 4.875" height $250
A print quality PDF of the Program Book Ad is due Wednesday, April 30
Direct Email Advertisement
$500
General Assembly emails GA Registrants with important announcements and event updates. We will include your sponsored message (up to 100 words, one image 240x240 pixels, web links) in an email we send to all registrants. Contact meetingplanner@uua.org to inquire about including your sponsored message in other emails we send pre-GA and post-GA.
Emails are sent on Fridays. Advertising content is due the Monday before.