General Assembly Marketing and Promotional Resources

General Assembly is an unforgettable experience for the thousands of Unitarian Universalists and partners that attend each June. Attendees leave with a renewed sense of energy, inspiration, and innovative ideas to take back to their congregations and communities. In order to raise interest and to help Unitarian Universalist congregations and partner organizations learn more about General Assembly, we have assembled these promotional resources to download, copy, or print for further distribution.

General Assembly 2025 Logo

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Text for a Newsletter or Bulletin

General Assembly is the annual gathering of Unitarian Universalists, where we conduct business of the Association, explore the theological underpinnings of our faith, and lean fully into our mission and principles. Please join us Wednesday, June 18 through Sunday, June 22, 2025 in Baltimore, Maryland and/or online for this 5-day immersive experience where we participate in inspirational worship services and informative workshops, reconvene with friends and colleagues, and explore our bustling exhibit hall. GA is an unforgettable experience for the thousands of UUs who attend. Meet us online or in Baltimore and you’ll leave with renewed energy and innovative ideas to share with your congregation and community-at-large!

Registration and Housing

Registration is available at UUA.org/GA. Register before March 30 for the lowest rate. Rates will increase on April 1 and again on May 16.

There are those who may find it more manageable to spread out their GA registration fee in smaller, periodic installments rather than one lump sum. When you register you many now choose to pay with a payment plan option to spread out your payments over several months. Registration can be paid in installments, with as little as $50 down.

The UUA General Assembly (GA) Housing Reservation System offers attendees premium amenities, discounted rates, and the best networking opportunities. Booking in the hotel block assists the UUA in effectively controlling meeting space, attrition, and penalty fees; all of which directly benefit you and the future of General Assembly. Additionally, the UUA is able to negotiate on behalf of our block of attendees for sustainability and accessibilities requirements.

FAITHIFY has a proven record of helping people get to General Assembly. Crowdfunding is a democratic, grass roots, and increasingly common tool to fund GA travel and registration expenses. When we contribute to a GA scholarship campaign, we welcome more people to be full participants in the largest gathering of our faith community. Get inspired at FAITHIFY.org.

Baltimore

Innovation is built into the very fabric of Baltimore—in fact, Charm City’s nearly 300-year-history is dotted with significant achievements, from architectural marvels to social justice reform. In 1955—five years before the Greensboro, NC sit-ins—Morgan State students staged the country’s first successful lunch-counter sit-in when they refused to leave a Read’s Drugstore. Today’s Baltimore is a vibrant community where you can immerse yourself in the arts at the Baltimore Museum of Art, the American Visionary Art Museum or the Reginald F. Lewis Museum. Spend a day of learning at the National Aquarium or Maryland Science Center, or exploring neighborhoods and cultural sites. Visit Baltimore.org for local attraction information.

Excellent Programming

GA will offer dozens of outstanding programming selections (featured speakers, workshops, panel discussions, worship services, and other presentations) over the course of five days. Programs will provide attendees with concrete and usable tools to further the work, and the balance needed to explore multiple identity-based and theological perspectives.

Like Unitarian Universalism, GA offers a wealth of theological diversity. A variety of worship choices are offered throughout GA. The Service of the Living Tradition is where we commemorate fellowshipped and credentialed religious leaders, those who have died, those who have completed active service, and welcome those who have received fellowship or credentialed status in the past year. Sunday Morning Worship at GA is a powerful, communal worship experience and is the largest annual gathering of UUs in Worship. 

Financial Support Available

The UUA is committed to the goal of making GA accessible to as many attendees as possible. Go to UUA.org/GA to learn about scholarships to support delegates - particularly those from marginalized groups - and volunteer opportunities (work in exchange for registration).

Congregational Participation from Off-site

The votes that GA delegates cast have a huge impact on Unitarian Universalism. They determine our elected leaders, amend the bylaws and rules that govern our Association, and shape the justice work that we do as a movement. If you are interested in serving as a delegate from your congregation, talk to your minister or your congregation’s governing body. 

Technology provides opportunities to connect on-site participants with those who participate from off-site. GA has transformed into a multiplatform meeting—incorporating off-site participation, live-streaming of events, and a dynamic event app to create an interactive experience for in-person and virtual attendees. 

Accessibility 

The UUA is committed to addressing the inclusion of all people, whatever their abilities might be, in all GA activities. Beyond the physical accessibility of the facilities we use—ramps, captioning, seating cut-outs, etc.—we endeavor to take the next step: to truly welcome people with disabilities into every facet of GA. 

Children

All children are welcome to attend GA events with their parents or guardians. Children who have not yet entered high school (or its equivalent) are welcome to attend GA events with their parents or guardians at no cost but are still required to register. For parents who need child care, Children’s Programs are available Thursday, Friday and Saturday during GA. Register for Children’s Programs at UUA.org/GA.

Youth 

Attending the annual General Assembly as a high school aged youth (grades 9-12 in the preceding school year, or the equivalent for home-schooled youth) is an incredible experience. Not only do you get to worship, witness, learn and connect in a multigenerational continental community, you can get to know hundreds of other youth and participate in making an impact on the Association through the democratic process. 

Additional Materials