You have one chance to make a first impression—on every page of your website. Be sure your content:

• Supports your mission.
• Helps your users find what they need.
• Encourages web visitors to become congregational visitors.

Tips

People don't read webpages, they scan. Therefore:

• Put the most important ideas first. Don't start with "happy talk," greetings, and introductions. Get to the point. Consider the F-pattern—people typically scan a page across the top and down the left.
• Cover one idea per paragraph. Words that are bold, italicized, or linked will jump out when scanned, so use that to your advantage—but don't overdo it: bolding and linking large chunks of text reduces reading comprehension.
• Use action words and omit fluff. Edit until every word counts.
• Use bulleted and numbered lists. They are easier to scan than blocks of text.
• Use headings to separate the page into topical sections. The reader can scan down to the section of interest.