LeaderLab

Stop Recruiting, Start Retaining: Creating a Culture of Volunteer Sustainability

In her book, Salsa, Soul, and Spirit: Leadership for a Multicultural Age, Juana Bordas speaks to the need for what she calls a New Social Covenant that honors the past as a way of understanding the present, prioritizes collective identity over individualism, and requires a spirit of generosity that will engender collective sustainability. This workshop will focus specifically on volunteer considerations and strategies that will help to create a culture of generosity in your congregation or organization and therefore, sustainability.

Creating a zero recruitment culture requires a shift in priorities. Namely, volunteers must be valued over programs. Because good volunteers are not a renewable resource, it is imperative to celebrate and care for the ones who are already engaged. Retention should always take priority over recruitment. When the time is spent throughout the year on retaining volunteers, less time is needed for recruitment.


Training fee: $15 per participant

Take the training Stop Recruiting, Start Retaining

(Note: You will redirected to a separate website, UU Institute, a online learning management system (LMS) managed by the UUA.)

How To Take Trainings from the UU Leadership Institute

Register for trainings at UU Institute. Once you register you will get an email with a confirmation link that you need to click to activate the account. (You may need to check your spam folder. Please add uuinstitute.org to your safe senders list.)

There is a a full video tutorial on how register for the site, purchase a training and how to navigate the trainings.

About the Author

Laura Beth Brown

Laura Beth Brown is the Director of Lifespan Faith Development at the UU Congregation of Atlanta. She has led robust workshops on Embracing Family Ministry and Volunteer Strategy.

For more information contact .