Stop Recruiting, Start Retaining: Creating a Culture of Volunteer Sustainability

By Laura Beth Brown

In her book, Salsa, Soul, and Spirit: Leadership for a Multicultural Age, Juana Bordas speaks to the need for what she calls a New Social Covenant that honors the past as a way of understanding the present, prioritizes collective identity over individualism, and requires a spirit of generosity that will engender collective sustainability. This workshop will focus specifically on volunteer considerations and strategies that will help to create a culture of generosity in your congregation or organization and therefore, sustainability.

Creating a zero recruitment culture requires a shift in priorities. Namely, volunteers must be valued over programs. Because good volunteers are not a renewable resource, it is imperative to celebrate and care for the ones who are already engaged. Retention should always take priority over recruitment. When the time is spent throughout the year on retaining volunteers, less time is needed for recruitment.


Training fee: $15 per participant

Take the training Stop Recruiting, Start Retaining

How to Take Trainings from the UU Institute

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