Vision Statement Tips

By UUA Congregational Life

Person making a checklist in a notebook

Vision statements need to be useful to the leaders. Effective vision statements tend to have these characteristics:

  • The vision is faithful to the congregation’s best understanding of its religious heritage.
  • The vision statement is oriented to the future, providing a statement of the congregation’s desired future.
  • The vision is appropriate to the specific congregation, bearing in mind its history, culture, size, resources, location, and capacities, as well as what its members care deeply about.
  • The vision statement is realistic in terms of the congregation’s social context.
  • The vision statement contains both judgment and promise, by articulating the different future it wishes to create.
  • The vision is a shared image of the desired future, growing out of the stated wishes and desires of the membership.
  • The vision statement is specific enough to provide direction for the congregation’s life, but broad enough to include multiple but complementary visions important to groups within the congregation.

About the Author

UUA Congregational Life

The regional Congregational Life staff are congregations' local connection to the UUA. All of the program Congregational Life staff have expertise in most aspects of congregational life and each also has a few program areas of expertise. See the...

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