The Future of Outreach
The Future of Outreach
General Assembly, Online GA

See Part 2 below.

General Assembly 2019 Event 214

Program Description

Storytelling. Digital communications. Strategy. Equity. Let’s talk about the future of Outreach. Join the UUA’s Outreach team and practice effective storytelling, discuss your outreach triumphs and challenges, and share practical strategies for engaging outreach, especially in digital spaces.

Part 1

(Video above)

  • Why storytelling is important
  • What makes a good story?
  • How stories can shape culture in our wider communities
  • How to tell stories ethically

Resources mentioned:

"The Danger of a Single Story" TED Talk by Chimamanda Ngozi Adichie

Part 2

(Video below)

  • Emerging practices in digital outreach
  • Specific platform recommendations (Facebook, Twitter, Instagram, YouTube)
  • 12 Questions for crafting an outreach plan for your congregation
  • Continuing our community of practice on the UU Outreach Lab Facebook group

Resources mentioned:

Otter Voice Notes (to help make meetings more accessible through live transcription)

Soul Matters (monthly thematic ministry resources)

Slides (Part 1 & 2)

Part 2

Part 2

About the Authors

  • Anna Bethea is the UUA Lifespan Faith Engagement Director, empowering people to find liberation and make meaning in their lives. Anna has a background in social work, served as a Director of Religious Exploration at the UU Church of Tallahassee, and also worked as the UUA Outreach...
  • Marchaé Grair is the Director of Public Relations and Outreach at the Unitarian Universalist Association. She is also a freelance writer, Beyoncé lover, and freedom fighter. Find more of her work at

For more information contact

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