Future of Outreach
By Nao Bethea, Marchaé Grair
See Part 2 below.
General Assembly 2019 Event 214
Program Description
Storytelling. Digital communications. Strategy. Equity. Let’s talk about the future of Outreach. Join the UUA’s Outreach team and practice effective storytelling, discuss your outreach triumphs and challenges, and share practical strategies for engaging outreach, especially in digital spaces.
Part 1
(Video above)
- Why storytelling is important
- What makes a good story?
- How stories can shape culture in our wider communities
- How to tell stories ethically
Resources mentioned
"The Danger of a Single Story" TED Talk by Chimamanda Ngozi Adichie
Part 2
(Video below)
- Emerging practices in digital outreach
- Specific platform recommendations (Facebook, Twitter, Instagram, YouTube)
- 12 Questions for crafting an outreach plan for your congregation
- Continuing our community of practice on the UU Outreach Lab Facebook group
Resources mentioned
Otter Voice Notes (to help make meetings more accessible through live transcription)
Soul Matters (monthly thematic ministry resources)