General Assembly: GA Presentations: Presenter views and opinions do not necessarily reflect the official policy or position of the UUA.

The Future of Outreach

See Part 2 below.

General Assembly 2019 Event 214

Program Description

Storytelling. Digital communications. Strategy. Equity. Let’s talk about the future of Outreach. Join the UUA’s Outreach team and practice effective storytelling, discuss your outreach triumphs and challenges, and share practical strategies for engaging outreach, especially in digital spaces.

Part 1

(Video above)

  • Why storytelling is important
  • What makes a good story?
  • How stories can shape culture in our wider communities
  • How to tell stories ethically

Resources mentioned

"The Danger of a Single Story" TED Talk by Chimamanda Ngozi Adichie

Part 2

(Video below)

  • Emerging practices in digital outreach
  • Specific platform recommendations (Facebook, Twitter, Instagram, YouTube)
  • 12 Questions for crafting an outreach plan for your congregation
  • Continuing our community of practice on the UU Outreach Lab Facebook group

Resources mentioned

Otter Voice Notes (to help make meetings more accessible through live transcription)

Soul Matters (monthly thematic ministry resources)

Slides (Part 1 & 2)

Part 2

About the Authors

Nao Bethea

Nao Bethea is Co-Director of the Lifespan Faith Engagement Office, empowering people to find liberation and make meaning in their lives

Marchaé Grair

Marchaé Grair is a writer, facilitator, and spiritual director. She is a senior partner at Still Harbor, an organization that trains spiritual directors and spiritually-grounded facilitators. She was formerly the Director of Public Relations and Outreach at the UUA. Find her work at

For more information contact .