Search Engine Optimization for Your Website: a Brief Guide

Search Engine Optimization (SEO) is about making sure your pages are well-formed:

  • for the search engines like Google which "spider" or "index" your site, and
  • for the human beings who will see a page full of search results—and hopefully click on links to your pages.

SEO is a large and complex field, but keeping some of the basics in mind can help tremendously.

First, it's important to note that search engines these days do a pretty good job of showing search results relevant to what an individual is looking for. There's no need to try to "trick" the search engines into ranking your pages higher than they would naturally, and in fact, employing devious techniques will hurt you in the long run. Review "10 Google Dont's" for some sure-fired ways to hurt your search ranking.

SEO in Brief

Further Reading

Anatomy of a Perfectly Optimized Page

If you’re looking for some practical strategies that you can use on your site today, then you’ll love this infographic.

On-Page SEO

Search Engine Ranking

We Analyzed 1 Million Google Search Results. Here’s What We Learned About SEO.

Search Engine Ranking