Is your congregation’s website effective, attractive, and accurate? Learn how to run simple tests to assess and improve your usability, accessibility, and search engine placement.

What kinds of messages and content will build a relationship with key audiences, inviting them to join in?

Website hosting can be free or cheap, but it's worth making a budget item for hosting with well-reviewed customer service and technical support. Some hosting companies offer reduced rates to non-profit organizations. Registering your own domain name (websters email list, whose members are always...

Is rudeness a quality of Unitarian Universalism? How else to explain the lack of hospitality exhibited by many congregations toward unbidden guests? This workshop will explore the prevalence of rudeness in our society, how it is seeping through the walls of our congregations, and what we can do...

Proven methods to help both individuals and congregations promote UU values, UU social action, and UU identity online. Straightforward tips on video-making and sharing.

Proven methods to help both individuals and congregations promote Unitarian Universalist (UU) values, UU social action, and UU identity online.

Proven methods to help both individuals and congregations promote Unitarian Universalist (UU) values, UU social action, and UU identity online.

Every few years, we reconfigure the information architecture (IA)—the menus—of UUA.org to keep up with changes in our shared language and priorities. We rely heavily on user input (from surveys, constituent feedback, and data from Google Analytics) and testing (surveys, card sorting, and tree...

Do you write content for a Unitarian Universalist (UU) website? Would you like to make your pages clearer, more helpful, and more engaging? Based on usability research, Rev. Susanne Intriligator developed these videos to help you craft effective webpages.

My father-in-law was a no-nonsense businessman who worked a 600 acre farm. Fiercely independent, he liked to play by his own rules.  When he bought a new piece of machinery, he would remove all of the pesky shields and other safety devices that slowed him down or got in the way during...

Once upon a time there was a congregation that wanted a mission statement. They appointed a committee that worked hard. They held cottage meetings, World Café conversations, and got a real sense of the identity of the congregation, who they were as a "whole"—or their "center." It became time to...

The recommended font is Helvetica Neue, a clear, crisp and largely accessible typeface, or its free lookalike, TeX Gyre Heros. Recommended fallback fonts are Helvetica or Arial.

Customize your graphics with downloadable design elements.

UUA color palette values in Pantone; Red, Blue, and Green (RGB); Cyan, Magenta, Yellow, and Black (CMYK); and web codes (Hex). The UUA aims for color contrasts meeting the latest WCAG Level AAA, but requires Level AA.

If we want people to hear our life-giving message, we need to learn to compete within these visual media.