According to the Pew Research Center, "Today around seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves." For users of almost all ages, Facebook remains the most popular platform. Now more than ever, it’s important for small congregations to focus on their online presence. For small congregations, getting the most out of Facebook should be a priority.

Here’s a brief summary of what we covered:

The three simple rules for social media were

• Pick one platform
• Decide why you’re there
• Know your audience

For a variety of reasons, Facebook is probably the best platform for small congregations.

Knowing your audience means knowing your own demographics (age, education level, etc.).

Use the 1 in 5 rule: have only one promotional post (like inviting people to your Sunday morning service) for every four posts.

The best time to post is late morning on Tuesday, Wednesday, and Friday (which means that Friday is the best day to promote your Sunday services).

Use UUA and UU-related Facebook pages as a resource for your posts.

• UUA Facebook page
• UUA press releases
• Beacon Broadside
• Braver/Wiser
• UU Service Committee
• Skinner House
• Side With Love
• Soul Matters
• Touchstones

Originally presented October 2021