UUA Colors and Design Elements

By UUA Program and Strategy: Outreach Office

May 6, 2014

Fonts

The recommended font is Helvetica Neue, a clear, crisp and accessible typeface. It is part of the standard suite of fonts included on Mac computers but is not generally found on Windows machines. It can be purchased from a font foundry (Adobe, Linotype, etc.).

If that font is unavailable, the recommended font is Helvetica or Arial.

Colors for Graphical Use

Our color palette is presented in Pantone; Red, Blue, and Green (RGB); Cyan, Magenta, Yellow, and Black (CMYK); and web codes (Hex). Use a color conversion chart if you need the colors in other formats.

Note: consult with a commercial printer before printing Pantones and CMYK together.

Color	Pantone	RGB			CMYK				Hex
Red	1925 C/U	238	46	90	0	95	52	0	#ee2e5a
Maroon	7427 C	171	27	66	24	100	67.5	13.5	#ab1b42
Gray	425 C/U	88	89	91	0	0	0	80	#58595b
Black	419 C/U	35	31	32	50	0	0	100	#231F20
Cream	607 C/U	255	251	211	0	0	21	0	#fffbd3
Green	376 C/U	160	195	59	43	5	100	0	#a0c33b
Yellow	130 C/U	254	190	16	0	27	100	0	#febe10
Pink	Rubine Red C/U	227	11	124	4	100	15.5	0	#e30b7c
Aqua	632 C/U	0	172	205	100	0	20	0	#00accd
Blue	5265 C/U	60	58	115	74	72	0	40	#3c3a73

Colors for Text

Use only these approved colors for text, both in print and on the web, to ensure text is widely accessible.

Color	Pantone	RGB			CMYK				Hex
Maroon	7427 C	171	27	66	24	100	67.5	13.5	#ab1b42
Gray	425 C/U	88	89	91	0	0	0	80	#58595b
Black	419 C/U	35	31	32	50	0	0	100	#231F20

Color Gradient Details

Aside from the primary red color, PMS 1925 C/U, the other two colors should not be used for any purpose other than in the gradient. Any other usage is not a part of the approved color palette.

You will need the color system (choose one from among Pantone, CMYK, RGB, or Hex), opacity (100% for each) and location to reproduce the gradient (one color fading to the next) in Adobe Illustrator.