LeaderLab

How to Connect Using Facebook

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Facebook is a popular social media platform to share our faith with others, to connect with one another, and to promote UU values in the world. This is an overview from the Faith on Facebook Resource Hub .

Facebook "Page"

Your Page is the public face of your organization and, as such, is accessible by anyone on our platform. Use your Page to share information about your organization, including upcoming events, messages of encouragement, and general updates that would be of interest to your followers.

Facebook Live on Your Facebook "Page"

When you use the Facebook Live tool from your Page, your followers will have the opportunity to tune in and watch your broadcast while also providing their feedback through questions and likes. They will also be able to share your live stream to their own profile or Page.

Facebook "Group"

If your Facebook presence was a house, your Page would be your front porch and your Group would be your living room. While the Page is where you share information about your organization, your Group is where you build relationships, engage in conversations and grow together. Create a Group and link it to your Page and, when you go live from your Page, you will be able to select a Group for people to join so they can connect with you after the live stream ends.

NOTE: There are several privacy settings for Groups, including public, private/visible and private/hidden. Choose a privacy level that best reflects your desire for others to be able to find your community.

Facebook Live in Your Facebook "Group"

When you use the Facebook Live tool in your Group, your members will be able to tune in and engage with you through comments and likes. Lives in Groups can’t be shared outside of the Group.

Facebook Learning Units

Use this tool to create sequential, modular learning in your Facebook Group. This is a great tool to help members learn together and you can build units for any topic.

About the Author

UUA Congregational Life Staff Group

The regional Congregational Life staff are congregations' local connection to the UUA. All of the program Congregational Life staff have expertise in most aspects of congregational life and each also has a few program areas of expertise. See the...

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