Holdeen Partner Breakthrough Launches Global Campaign Against Domestic Violence

By Nicole McConvery

Mallika Dutt, CEO and President of Breakthrough, a UU Holdeen India Program Partner, announced the launch of the "Bell Bajao" global campaign on domestic violence yesterday at the Clinton Global Initiative (CGI). Launched in 2008, Bell Bajao (Hindi for "Ring the bell") calls on men and boys from around the world to champion the cause by ringing the bell to interrupt domestic violence. The campaign started as part of a three-year CGI commitment to bring an end to the pandemic of violence against women and HIV/AIDS in India. Through a series of powerful, award-winning print, radio, and television public service announcements, Bell Bajao has started a national conversation in India by reaching more than 130 million people, enhancing public awareness of laws against domestic violence, and sharply increasing reporting of the crime. United Nations Secretary-General Ban Ki-moon has joined the campaign as the inaugural global "Champion," and Breakthrough will align with his UNiTE to End Violence Against Women campaign as its first global partner. Mallika Dutt announced this partnership, as well as the organization's global commitment yesterday, during CGI's Opening Plenary. [youtube FHqy9TeZd4I] "We are honored and delighted to have Secretary-General Ban Ki-moon as our inaugural champion for the Global Bell Bajao campaign. Having a leader of his stature will inspire men and boys around the world to challenge social norms, take a stand against gender-based violence, and promote equal rights for women," said Dutt at the Clinton Global Initiative. For more information about the new global campaign or to sign the pledge and become a "Champion," please visit www.bellbajaoglobal.org.