UUA Branding Graphics, Colors, and Fonts
The goal of the Unitarian Universalist (UU) brand identity is to create a shared way for Unitarian Universalists to effectively communicate who we are, what we do, and why it matters. There is power in numbers. The more UU congregations, groups and individuals who use the brand identity, the louder our voices can become and the more likely we are to break through the media noise with our message of healing and hope.
Download the UU Brand Identity guidelines (PDF) for how local congregations can use images, text, colors and design elements in a shared approach to communicate our core values.
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UUA Logo Chalice Graphics
UUA Outreach and Public Witness, Communications
From LeaderLabAs a unifying element, the logo chalice is recognized as distinctively UU. It is used for official communications, but can also be adapted as a design element.
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UUA Colors for Graphics and Text
UUA Outreach and Public Witness, Communications
From LeaderLabUUA color palette values in Pantone; Red, Blue, and Green (RGB); Cyan, Magenta, Yellow, and Black (CMYK); and web codes (Hex). The UUA aims for color contrasts meeting the latest WCAG Level AAA, but requires Level AA.
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UUA Fonts
UUA Outreach and Public Witness, Communications
From LeaderLabThe recommended font is Helvetica Neue, a clear, crisp and largely accessible typeface, or its free lookalike, TeX Gyre Heros. Recommended fallback fonts are Helvetica or Arial.
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UUA Design Elements
UUA Outreach and Public Witness, Communications
From LeaderLabCustomize your graphics with downloadable design elements.
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UUA Shared Values GraphicsFrom LeaderLab
Two images of the UU Shared Values, in an atom form and in a flower form, are now available for UU congregations to use. No special permission is needed if images are used in a Unitarian UUniversalist context (digital platforms orprint product pertaining).
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