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"Storytelling as a Key Methodology in Interfaith Youth Work", an article in the Journal of Ecumenical Studies by April Kunze, Eboo Patel, and Noah Silverman, talks about the use of storytelling specifically in interfaith work.
Learn more about effective storytelling from the book by Annette Simmons, Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact (New York: AMACOM, 2007).
Investigate the American storytelling community and hear some great stories on the Storynet website.