Each page on your site should have exactly one title, and it should go in between the <title></title> tags in the <head> of your page, and in between <h1></h1> tags at the top of the content (<body>) area.
The first 11 characters of each title ought to give a hint about the page content, so that when people scan past it among a lot of other titles (in a search results page, for example), it's immediately obvious what the page is about.
Front-loading important words will also help users: the top of their browser's screen displays the beginning of the title for each page they have open. If they decide to bookmark your page, a short & meaningful title will help them avoid unnecessary editing on your behalf.
Keep your titles as short as you can while keeping meaning: shorter titles are easier for people to scan, and longer titles will get cut off in search engine results anyway.
You can check a site's page titles and meta description tags (if present) in Google with the "site:" option. That's the word "site", a colon, and the domain, e.g. site:www.uua.org.
For more information contact web @ uua.org.
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Last updated on Friday, March 23, 2012.
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