You have one chance to make a first impression—on every page of your website. Be sure your content:
To help you write effective web pages, watch the series of three 10-minute videos called "Writing for the Web."
Work from the perspective that your web visitors know nothing about you or how you operate. Make no assumptions about what they know.
Think about what your visitors want to accomplish or learn. Keep your content very task-oriented. Avoid anything in your presentation that detracts from getting to the point.
People don't read webpages, they scan. Therefore:
"Content & Usability: Writing for the Web" contains useful tips.
On the Web, Context Kills, Speed Saves: On the Web you need to avoid context and instead focus on instructional, how-to, task-based content.
For more information contact web @ uua.org.
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Last updated on Thursday, September 4, 2014.
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