Using Images on UUA.org Pages
Images can add interest to a web page and help convey important information. On the other hand, they are one of the primary elements contributing to a page's file size, and large photos can slow pages down. Therefore, use images judiciously.
Take care to choose images that add value and specifically enhance or illustrate ideas presented in the text of the page.
On the web, certain types of images work better than others:
- Tight shots (close-ups on content) work much better than wider shots. For example, instead of an image of a crowd, tighten or crop the image into just two or three faces. People should be positioned relatively close together. Space between people can look fine in print but is distracting dead space on the web that also reduces the amount of interesting detail that can be included.
- Images with simple backgrounds work best; in the online environment too many details can easily overwhelm the rest of the subject matter.
- All images need to be able to work well at a relatively small size.
If you use graphics within your pages you must follow these guidelines:
- Animated graphics are not permitted on UUA.org.
- Always choose crisp, clear images.
- The title image (the large image in the main body of the page) should be wider than it is tall -- ideally, half again as wide as it is tall.
Limit Text in Images
If your text is important, include it as text in your page: text within images cannot be resized, translated, or read aloud by screen readers. "Buttons" are subject to banner blindness. To make sure people see and can access important information, let images be images and text be text.
If your story has more than three quality images that add to the content of your story, consider creating a slideshow or gallery.
Write long captions as sentences. Short captions should use the same format as book titles. There is a 300 character limit per caption.
If you think a stock photo will complement your page, consider purchasing an image (excluding those of people). It is important that UUA.org's photographs be of people from our congregations, affiliate organizations, events, rallies, etc. Ambiguous stock close-ups of hands being held or of a smile are acceptable.