being touted as “new”, and frankly I have not paid attention to sponsorships and ads in the past—have not noticed heavy-handed nonUU ads, and hoping that this new program does not plaster a bunch of advertising, organization names, UU or otherwise, all over our GA experience. I am a bit concerned, but I tend toward the skeptical, if not paranoid. I absolutely detest “naming rights”, remember being extremely annoyed at the first appearance of commercial ads on ski-slope chair lifts, so would love to hear how this program compares to previous GA advertising/sponsorship. I am also curious as to who makes the decisions on the various ads accepted, and even in how this program came to be—whose input?
By Sally J Gellert
March 1, 2020, 12:01 pm EST