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Video Course: Writing for the Web
Video Course: Writing for the Web
Communication, Websites

Do you write content for a Unitarian Universalist (UU) website? Would you like to make your pages clearer, more helpful, and more engaging? 

Based on usability research, UUA Online Strategist Susanne Intriligator developed these videos to help you craft pages that respond to the needs and wants of today's web users.

Writing for the Web Is Fundamentally Different

Writing for the Web Is Fundamentally Different

Video I explains why web writing fundamentally differs from other writing for other formats and contexts.

Developing User Personas

Developing User Personas

Video II introduces a user-centered method for developing content, based on user 'personas.'

Structure, Voice, Verbs, and Images

Structure, Voice, Verbs, and Images

Video III concerns structure, voice, verbs, and images.

For more information contact web@uua.org.

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