The Central East Region has a number of resource pages on a variety of topics important to congregational life. These are "top suggested resources" prepared by the program manager for that area. Each month we'll be highlighting one of the pages.
Up this month—Communications and Social Media. This resource page is managed by Beth Casebolt, CER Communications Consultant and looks at best practices and trends in social media use and communication strategies.
From the page: Communications is a fast changing and complex area because there is no one communication tool to reach all your members and friends anymore. A good plan requires many tools and approaches. In terms of outreach—If your congregation wants to attract potential members under the age of 50, you will need to have a strong social media presence and use compelling visual elements in your communications. Learn more at the CER resource section.