UUA Website: UUA.org

The Unitarian Universalist Association (UUA) website averages over four thousand visitors a day. Every week, about five thousand people perform a search for a congregation! UUA.org is one of our most important tools for introducing seekers to Unitarian Universalism.

Help Us Make UUA.org Better: Volunteer to Be a Tester

We regularly do usability testing to make UUA.org easier to use. If you'd be willing to be a tester, we'd be very appreciative.

No obligation: Giving us your name does not obligate you to anything! If you can’t spare the time when we email you, that’s fine. We can keep your name for a later test, or remove your name entirely—it’s up to you.

—The Unitarian Universalist Association Information Technology Services Web Team (web @ uua.org): Kasey Melski, Tim Griffin, Julie Albanese, and Margy Levine Young, Manager

Read more about recent improvements to UUA.org and our team's current projects on Site Improvements.

Software Plugins

Often these common plugins are already installed on your computer, but downloading the latest versions may help you enjoy all that UUA.org has to offer.

• Our site performs best with Javascript enabled.
   
• Video: our streaming video requires Macromedia Flash and Javascript. When copyright allows, we also offer our video in downloadable, cross-platform MP4 format.
   
• Audio: we offer audio in MP3 format, which can be played on iTunes or almost any audio player.
   
• Documents: all Office documents (Word, Excel, etc.) are also available as PDF files, which can be viewed with the free Nitro PDF Reader.

Browsers

UUA.org works best on the following browsers (we've tested our site on the versions listed, but downloading the latest version of your preferred browser may be helpful):

• Internet Explorer (versions 6-9)
   
• Mozilla Firefox (versions 2-3)
   
• Safari (versions 3-4)
   
• Google Chrome (version 4)

Security settings in your browser may cause glitches in some of our features. To address these problems, add UUA.org (http://*.uua.org) and Google.com (http://*.google.com) to your list of trusted sites.

Analytics

We monitor the use of our site closely, so we can make informed decisions about improvements to our usability and design. We use Google Analytics, Crazy Egg, surveys, feedback forms, and other tools to help us understand how well our site works for you.

Snapshots

• Roughly 51% of the visitors to our home page are first-time visitors to UUA.org.
   
• Our most popular page (after our home page) is the Find a Congregation Search Results page, accounting for about 6% of our page views.
   
• The Tapestry of Faith area of our site accounts for over 15% of our total traffic.
   
• The next most popular area is the newcomers site (Beliefs & Principles), drawing over 14% of our page views.
   
• Web search engines account for over 62% of our traffic (only about 16% of our visitors come directly to our site).
   
• Search terms that lead people to us are primarily variations on Unitarian, Universalist, or UUA. Searches including the keyword "justice" account for over 12,000 visits/year.
   
• The most common searches performed on our site are for (variations on) General Assembly, WorshipWeb, Transitions, and Tapestry of Faith.
   
• Facebook accounts for about 14% of the links that send people to UUA.org.
   
• After English, the most common language setting of our visitors is Chinese, accounting for 0.85% of our traffic. Spanish follows, at 0.25%.
   
• Our visitors are using the following browsers/operating systems:
   
  1. Internet Explorer / Windows (25.59%)
      
  2. Firefox / Windows (15.66%)
      
  3. Safari //Macintosh (15.33%)
      
  4. Chrome / Windows (14.78%)
      
  5. Safari / iOS (10.92%)
      
  6. Android Browser / Android (5.00%)
      
  7. Firefox / Macintosh (4.91%)
      
  8. Chrome /Macintosh (2.90%)
      
  9. Mozilla Compatible Agent / iOS (1.08%)
      
  10. Mozilla Compatible Agent / (not set) (0.75%)