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In "A Chorus of Faiths," a Tapestry of Faith program
Participants write and send out a press release, to be circulated at least seven days prior to the service event.
Say, in your own words:
We are now going to work together to create a press release. It is important that what we send out be both interesting and to the point so that it is published. Remember that less is better. It is also important that our announcement read like a story, with an element of excitement.
In your own words, present these ways one can generate excitement in a news story:
Now engage the group to apply these excitement-creating ideas to build a press release about the upcoming service event. Referring to the posted newsprint, gather input for each item:
Distribute Handout 3, Sample Press Release. Seek a volunteer to incorporate the elements named on the newsprint into a press release, and to send it out two weeks before the event. Let the volunteer know that you (or another, designated adult) will support them. Provide the volunteer with electronic versions of the congregational press release template (if one exists), photographic images and captions, and the media contact list you have prepared. Let the group know that the media may send reporters to cover the event.
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Last updated on Thursday, October 27, 2011.
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