Alternate Activity 3: Public Service Announcement
Activity time: 60 minutes
Materials for Activity
- Paper and pens
- Video recording equipment
- Optional: Video editing equipment
- Computer with Internet access
Preparation for Activity
- Select one or more popular, current public service announcements (PSAs) to show the group. A popular PSA about fatherhood from the Ad Council can be found on YouTube. Others created by the Ad Council can be found here.
- Identify videotape production skills and equipment resources among the A Chorus of Faiths participants, their family members and friends, interfaith youth partners, and the wider congregational community. Plan the scope of your PSA project based on available resources.
- Test all equipment.
Description of Activity
Participants create a public service announcement (PSA) about the importance of interfaith work to post online and/or provide to local television stations for cablecasting.
Ask participants to recall recent public service announcements they have seen or heard in the media. Ask a few volunteers to briefly describe one and to say what they liked about it, what they did not like about it, and whether they found it effective.
Watch a few PSAs online. After each, ask:
- What did you like?
- What didn't you like?
- Was it effective? Why?
Say, in your own words:
With our interfaith service event coming up, it would be great to use some of the "telling the world" skills we are building and create a public service announcement. How do you think we can best share what we are doing?
Work together on a concept for an interfaith PSA. Then, plan the script and the action you will videotape. Consider using a storyboard to sketch out the PSA. The X Insight website has a storyboard template you can download. Will your shots be long, medium, or close-ups? Will you include graphics? In video storytelling, varying the shots is effective.
Decide what sort of location and props you will use. Cast actors and assign roles for pre-production (script, costumes), production (lighting, videotaping, sound recording, acting), and post-production (editing, graphics).
Once planning is complete, shoot it, edit it, and upload to YouTube or another source, to share with friends and family in anticipation of your great work.
Share, Print, or Explore
For more information contact firstname.lastname@example.org.