How Much Time for Fund Drives?
October 1, 2000
Q. We tend to put our fund-raising drives together at the last minute. Are there any guidelines on how much time to allow?A. Fund-raising efforts should be carefully planned over an extended period, says Wayne Clark, the Unitarian Universalist Association's (UUA's) congregational fund-raising services director. Annual fund drives should be planned a year in advance, while capital campaigns and endowment efforts might require two to three years. The planning should include as many people as possible because participation creates ownership and commitment.
Fund-raising has little to do with money, Clark reminds. "People do not make contributions based on an organization's financial need unless they feel passionate about their relationship with the organization. Passion is the most important element of any fund-raising drive. For a successful fund-raising drive a congregation must have a clear vision and a concise mission statement."
For more information contact interconnections @ uua.org.
Last updated on Friday, April 18, 2008.
