Sample Media Kit and Coverage from the First Parish in Cambridge
The First Parish in Cambridge, Massachusetts, voted in April of 2008 to call Rev. Fred Small as their senior minister. Rev. Small began serving First Parish in August of 2008. The first worship service that he led as senior minister took place on September 7, 2008.
Sample Media Kit
The materials below were developed and distributed by First Parish to raise awareness of Rev. Small’s new ministry.
Press Release (Word) (PDF)
The press release was circulated to local media
around September 1, 2008. The headline “Cambridge Folksinger Returns as
Minister” emphasized Small’s biography and his previous connection to Cambridge.
The release included important details about Rev. Small’s life journey, quotations
from Small and from the chair of the congregation’s governing board, and
background information about First Parish. The release also highlighted the
homecoming worship service on September 7, 2008, and Rev. Small’s installation on
September 28, 2008.
Photo of Rev. Small (by Richard Howard)
The photo was distributed
along with the press release.
Media Advisory (Word) (PDF)
The media advisory highlighted the key information
about Small’s installation and was emailed to the press in the week prior to
the installation.
Sample Media Coverage
The press release was picked up by multiple local media outlets, including the Cambridge Chronicle, the New England Blade (PDF), and the Somerville Journal.
Last updated on Wednesday, October 22, 2008.
