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Why is the UUA doing this?
Unitarian Universalism is a relevant religion for our times, but too few Americans know about us. An awareness survey conducted in 2003 prior to the Kansas City regional marketing campaign indicated that only 5 percent of survey respondents, when given the name of Unitarian Universalism, had ever heard of the religion (this is called "aided awareness"). If people do not know us, how will they find us when they need us? We want to be seen as the liberal voice in the religious debates of our times. This national advertising campaign allows us this opportunity.
Now is the time for Unitarian Universalism to be better known in our world. We hope you join in the excitement of this promising project.