How will the UUA measure results of this campaign?
The campaign's four objectives are all difficult to measure. The objectives are as follows, to inspire members to take greater pride in their identity as Unitarian Universalists (UUs); to encourage UUs to invite friends and family to visit congregations; to raise name awareness for Unitarian Universalism; and to give Unitarian Universalism a voice in the national discourse about faith, spirituality, and values. In addition, name awareness must be sustained to be successful.
Nonetheless, the Unitarian Universalist Association has some preliminary measurements from the fall 2007 Time campaign. We will continue to design measurement tools to track campaign efficiency.