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How has the campaign been communicated to congregations and members?
Membership Growth & Outreach, Outreach & Marketing
The Unitarian Universalist Association (UUA) announced the national marketing campaign in the following ways:

  • Broadcasts over multiple Unitarian Universalist (UU) list serves.
  • A video announcement in early October by UUA President Bill Sinkford.
  • A home page announcement from Bill Sinkford.
  • A "town hall" conference call around the topic of hospitality and welcoming. This call was open to all UUs. President Bill Sinkford and Moderator Gini Courter lead the conversation.
  • A Campaign-specific, web main page with detailed information about the campaign and links to supporting marketing and welcoming resources.
  • Articles in UU World and
  • Banner ads for congregations.
  • Monthly Congregational Mailing detailing the campaign and listing resources.
  • Materials in the "Association Sunday" packets.
  • District electronic newsletters.

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