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UUA Completes Second Phase of National Marketing Campaign
The Unitarian Universalist Association (UUA) completed the second phase of its national advertising campaign with ads in the April 14, 2008, and May 12, 2008, issues of TIME Magazine, then the most widely read news magazine in the United States with over 3 million subscribers and 21 million readers. Both ads included an offer for a free DVD to introduce Unitarian Universalism to newcomers.
The twelve-minute DVD (Windows Media) "Voices of a Liberal Faith" shares important background information and inspirational messages about our religion including our history, theology, worship experience, religious education, social justice and inclusiveness. The version of this DVD, posted on YouTube since the fall of 2007, has been seen by over 45,000 visitors and the UUA has distributed over 25,000 individual copies.
The UUA's national advertising campaign was supported through the generosity of Unitarian Universalist (UU) congregations who contributed to Association Sunday in fall 2007. Funds raised helped produce online marketing in TIME, the Time.com Religion Pages, and the UUA's new “UU Perspectives” essays.
The UUA continues to advertise using Google Adwords. Advertising via Google Adwords has already attracted thousands of new visitors to UUA.org, UUWorld.org, and the UUA's “Find a Congregation” website.
The UUA’s national marketing campaign has energized congregations and individual UUs. It is hoped that seekers who yearn for a religious home that is guided by a quest for truth and meaning will discover UU congregations committed to supporting them on their spiritual journeys.
Information (PDF) on our national campaign is available along with answers to frequently asked questions. You can also see our thirty-second ad on Unitarian Universalism (also available on YouTube), and view our print advertisements (PDF) which are available for use in your local media or in your congregation.
Now is a great time to share our faith with your family and friends and to help welcome newcomers to Unitarian Universalist congregations.
Unitarian Universalism: Nurture Your Spirit. Help Heal Our World