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Direct Mail: An Effective Marketing Tool
Direct mail is an effective marketing tool for congregations. While it may appear to be expensive on a per piece basis, it is very efficient because your congregation can target the audience, down to the household, that you wish to reach. Direct mail has many components, including the list of prospects, addressing the mail piece, design and printing of the mail piece, and postage costs. The Unitarian Universalist Association (UUA) has graphic templates for Unitarian Universalist congregations to use.