TV's strength is its reach. But its primary drawback is cost, particularly if network programs are being considered since those attract the largest number of viewers. Cable TV, while attracting fewer numbers of viewers, can be very efficient and therefore accessible and reasonably priced. Cable also allows you to more narrowly target your audience. Popular shows that resonate with potential Unitarian Universalists (UUs) include The Daily Show and The Colbert Report, both on the Comedy Central Channel and Countdown with Keith Olbermann on MSNBC. In smaller markets these shows can be affordable.
There can also be significant costs associated with producing a TV commercial. The UUA created two TV spots in 2007.