Pacific Central District of the Unitarian Universalist Association
The outstanding success of the first annual Association Sunday on October 14, 2007, has been felt throughout the country. One-third of the over 1.4 million dollars raised by this exciting event went back to our districts in the form of grants for projects which will help to grow Unitarian Universalism (UUism). The Pacific Central District (PCD) is especially excited about what they were able to do in 2008 with their share of this money.
Cilla Raughley, PCD Executive, announced that her district has launched a Google AdWords campaign for every congregation in the district who wishes to participate. This new effort builds upon the successes of the San Francisco Bay Area Regional Marketing Campaign staged in the Fall of 2007. “Almost half of the district’s web traffic during that marketing effort came from Google AdWords, suggesting that this is a powerful tool to bring guests to our websites,” Cilla says.
The district is also utilizing their regional marketing gUUerillas, a cross-congregational group that collaborates on low-cost marketing initiatives, and has successfully acquired grant funding to add software that tracks where online traffic goes after visiting the regional website (i.e., they will be able to count how many people go from the regional site to a congregation’s homepage, including which congregation they visit online). Cilla adds, “This metric will allow the district to fine-tune our analysis and become increasingly sophisticated about which kind of web advertisements produce the most results and on which third-party sites our ads get the most traction.”
Thanks to the grant money provided by Association Sunday 2007, the Pacific Central District of the Unitarian Universalist Association is positioning itself to utilize technology to Grow Our Faith in 2008 and beyond.
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Last updated on Thursday, September 8, 2011.
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