The following paragraphs are a summary of the first section of Mr.
Professor Borden has formulated principles that work to help you give a
speech or sermon that will hold your audience's attention from beginning to end.
Chapter 1 of the book lays out the fundamentals of speech organization.
Speeches should have purpose and form. For your sermon you will focus on the
principles used in the section, "How To Organize A Formal Platform Speech That
Listeners Like." There are four basic steps to the process and they are
In the first section of your
speech—start a fire! In order for your speech to be well organized you must grab
the attention of your audience in the first sentence.
In the second section of
your speech—build a bridge! Make sure your listener understands exactly why you
are bringing up this subject and how it relates to her or him. The bridge is
critical for your lead-in to the body of speech.
In the third section of your
speech—get down to cases! The body of your speech will begin with some purposive
general assertion about your chosen subject, but once that assertion is made
avoid putting the idea "in other words." Instead give concrete "for instances"
to your claims.
In the concluding section of your
formal speech—ask for action! The end of your speech should have a point. It
must answer your audience's question "so what." At the end of your speech ask
the audience for some specific action. Join! Contribute! Vote! Write! Fax! Buy!
Boycott! Investigate! Acquit! Convict!
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Last updated on Thursday, September 8, 2011.
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