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Google’s “Traffic Sources” reports give detailed data about how people get to UUA.org. Web searches are responsible for more than half of our site's visits, so be sure you're following best practices for search engine optimization!
You can also use the “Content > Landing Pages” report with “Source” as a secondary dimension to review all sources for all landing pages.
On Lynda.com's Google Analytics Essential Training, watch Traffic Source Reports:
For more information contact analytics @ uua.org.
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Last updated on Wednesday, September 12, 2012.
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The "Traffic Sources" data shows where visitors to our site come from.
The "Organic Search" area shows what keywords led web searchers (from Google, Bing, etc.) to our site.
Campaign tracking can be useful when trying to measure the relative efficacy of a variety of advertising venues.
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