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Sets of Users: Advanced Segments in Google Analytics
Sets of Users: Advanced Segments in Google Analytics
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Perhaps one of the most powerful tools for reviewing data, creating and using "Advanced Segments" can let you view any part of the Analytics according to as simple or complex a set of metrics as you choose.

For example, you can choose to see data only for first-time visits which included a page view of the congregational search results page and arrived at via a major search engine.

Google comes with a number of pre-defined "Default Segments" which may be useful, but setting up your own can be very powerful. Multiple "And/Or" arguments can be added to further refine your segment.

Select one or more group (from Google's default segments or from segments you've saved) in order to compare data across groups.

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