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A press release is a document, usually e-mailed to reporters, which is designed to notify media outlets of a newsworthy event (this could be a rally, announcement, petition delivery, statement, or other event open to the public).
Press releases usually include the following elements:
Develop a list of relevant reporters to whom you will email your press release. Try to identify journalists who write about topics that are closely related to your event. Your list may include reporters from local print, television, and radio reporters, as well as bloggers and reporters for online outlets. When you are emailing multiple reporters at once, make sure that they are bcc'ed so that the list of recipients is not visible.
These guidelines were adapted from those developed for the Unitarian Universalist Association's Standing on the Side of Love (SSL) campaign; for additional SSL media materials, please visit SSL's Media 101 resources.
For more information contact web @ uua.org.
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Last updated on Tuesday, March 29, 2011.
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