To help congregations get started using Facebook, we have collected answers to some common questions that arise in this process.
Facebook is used differently than are websites. Perhaps the most significant difference is that Facebook is interactive.
A Facebook Page should not replace your congregation's website. Instead, consider it an additional tool to stimulate interaction and facilitate outreach.
The Unitarian Universalist Association (UUA) recommends that congregations establish a single Facebook Page to represent the congregation and consider allowing different groups and individuals in the congregation to contribute content to that page. There are several good reasons for this:
Organizing high quality Facebook content to share in one location does take some planning. Choosing good Facebook Page administrators is an essential first step to getting this right.
Regardless of your approach, remember that posting regular content and posting relevant content are two key factors in the successful use Facebook.
There are a number of considerations when choosing Facebook Page administrators. The most important consideration, however, is to choose more than one person to administer your congregation’s Facebook Page.
The UUA recommends that you have at least three trustworthy people in the congregation serve as administrators. This helps ensure new content gets posted regularly and helps distribute the workload of updating the page and moderating content.
The first thing to remember about content moderation on Facebook is that your congregation’s Facebook Page belongs to your congregation. Therefore, your congregation has the sole right to determine what is appropriate content.
Given this reality, it is important that your congregation understand and agree about what appropriate content is. Consider writing a content moderation policy and make sure all page administrators understand and implement the policy. A written policy is also very useful to have available when administrators are asked why some item was removed from the page.
For more information contact pw_specialist @ uua.org.
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Last updated on Friday, April 27, 2012.
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