Why do we have a new chalice logo?
Many organizations create a new logo from time to time—to increase visibility and interest, and to modernize the look of the organization. The flaming chalice logo had been in use for more than thirty years. Unitarian Universalist Association (UUA) stationery, books, pamphlets and banners all carried the same logo, while our programs and services, our religious diversity and vision, had evolved significantly. The new chalice design was initiated by our President, the Rev. William G. Sinkford, who asked for a design that would be fresh and contemporary while retaining the core values and design elements of the older logo.
What key design elements from the old logo are retained in the new one?
We wanted to keep the flaming chalice, the symbol of our faith that is known the world over. We wanted some treatment of the two circles that came into use following the consolidation of the American Unitarian Association and the Universalist Church of America in 1961. The UUA wanted the logo to include the full name of our faith—the Unitarian Universalist Association of Congregations—since congregations are central in our polity.
What's the new design supposed to convey that the old logo didn't?
The new design conveys the idea of light emanating from the flame, or illumination. It reflects our institutional values: spiritual, dynamic, energized, embracing, welcoming and affirming, contemporary and grounded in this world.
Who can use the design?
The UUA staff uses the design in all the materials it produces. The design may also be used by UUA districts and member congregations, and by those congregations who are on the path toward affiliating as a Member Congregation.
Can other UU-connected groups use the design and logo?
Not at this time. The design is solely for the groups identified above.
When I click on the logo design in either format (eps or tif) it doesn't download. What's wrong?
The images on our website are not designed for web viewing—they are meant to be saved and then re-opened, and are meant for use in graphics editors. If you right-click on the links, you should get an option to "Save Target As...." and you can then download any of the TIF or EPS files to your hard drive.
I'm having trouble changing the color of the chalice image I've downloaded. Any ideas that would help?
The color of the design needs to be changed using image editing software, and instructions on how to effect this change will vary depending on the program you use. Follow instructions for your particular program on changing colors of images; while we have tried to offer several color options on our website that will be ready-to-use, we recognize that not all options offered will be ideal for all users.
Do we have to use the new design and logo?
Absolutely not! The use of the new logo and design is completely optional—but if your congregation wants to use them, we are making it available for you. The choice, as in so many other parts of our free faith, remains yours.
For more information contact web @ uua.org.
This work is made possible by the generosity of individual donors and congregations.
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Last updated on Tuesday, March 29, 2011.
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